The biggest mistake people make is falling in love with a name that's already taken. Always check availability first, before you get too attached. Another common error is picking something too trendy that'll feel dated in a few years. Avoid names with spelling that's so unique people can never find you online. And don't go with something so niche or inside-jokey that only you and your best friend understand it.

Also, be careful with names that sound great written but are hard to say out loud or spell. Test pronunciation with people who aren't familiar with the name. And steer clear of anything that could accidentally offend someone or mean something weird in a language you weren't expecting. Finally, don't overthink it. If you're flip-flopping between choices after weeks of deliberation, just pick your gut favorite and move on — you've got a dessert shop to open!

Don't pick a name that's already taken or trademarked
Avoid anything too trendy that will feel dated quickly
Don't make it so unique that people can't spell or find it
Skip names that are inside jokes only you understand
Test pronunciation with people unfamiliar with the name
Avoid accidental offensive meanings or translations

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