Before selecting a name, it's essential to define your brand identity. This involves understanding your target audience, style, and core values. Your name should reflect these elements to create a cohesive brand image. For example, a luxury fashion label might opt for elegant and sophisticated names, while a streetwear brand might prefer edgy and modern options.

Developing a clear brand identity helps narrow down your choices and ensures your name resonates with your audience. Consider creating a mood board or list of keywords that capture your brand's essence. This step lays the foundation for choosing a memorable and relevant name.

Identify your target audience
Define your brand's personality and style
List keywords that represent your brand

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