The biggest mistake designers make is picking a name that's too trendy or too vague. Trendy words date fast — what feels fresh today feels cringey in five years. Super vague names like 'Creative Solutions' or 'Design Experts' don't help you stand out because literally everyone says the same thing. Be specific. Show your personality. Give people something to grab onto.

Another common trap is making your name too complicated. Long names, unusual spellings, weird punctuation — these all make you harder to remember and harder to find. When someone wants to recommend you to a friend, can they remember your name without looking it up? When they type it into Google, do they immediately find you? Those are your tests. Simple always wins in the naming game because simple is shareable, memorable, and professional.

Avoid trendy words that'll feel dated in a few years
Skip generic terms that don't show your unique angle
Don't make spelling so unusual that people always get it wrong
Avoid names that are hard to pronounce or remember
Don't pick something that conflicts with major companies
Steer clear of names that limit you to one specific service

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