Once you've narrowed down your favorites, don't just pick the one you like best. Actually test it. Say it out loud to yourself and to other people. Does it roll off the tongue or is it clunky? Can people spell it correctly after hearing it once? Does it work when you yell it across a room? These things matter more than you'd think because word-of-mouth is how small makers get customers.

Check the practical stuff too. Search for your name on Google, social media, and domain registrars. Is it available? Can you get the website and Instagram handle? Does anyone else have a similar name in your space? Also, picture your name in different contexts — on a hang tag, on a product label, in an email signature, on packaging. Does it still feel right everywhere? Run a quick poll with friends or potential customers. Their gut reactions often catch things you might miss because you're too close to the decision.

The speak test — Say each name out loud 5 times and rate how good it feels
The Google test — Search it and see what comes up. Is anyone else using it?
The social media test — Check Instagram, TikTok, and Facebook for availability
The domain test — Can you get the .com? Or another extension you're happy with?
The visual test — Imagine it in a logo, on packaging, on business cards. Does it still hit right?

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