You've probably got a shortlist by now, and picking between the final two or three is genuinely hard. Here's what helps: say each name out loud multiple times in different contexts. Say it like you're answering the phone. Say it like you're introducing yourself at a networking event. Say it like you're telling a friend about your business. Does it feel good? Or does something feel off? Your gut reaction matters more than you might think.

Get feedback from trusted people outside your industry — not other designers, but actual humans who might be your clients. Show them your shortlist without explaining what you do and see what they think. Ask if they can spell it, if they remember it the next day, and if it makes them curious about your work. Sleep on your decision for a few days. If you wake up excited about one name and it's still your favorite after a week, that's probably your winner. The right name should feel inevitable once you find it, not like a compromise you're settling for.

Say each name out loud in multiple contexts
Get feedback from non-designers
Ask test people if they can spell and remember it
Sleep on your decision for a few days
Check if you're excited about the name when you wake up
Trust the one that feels inevitable

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