Your name needs to work everywhere: your website, social media, storefronts, product tags, and word-of-mouth. Check all of these channels before you commit. Can you get @yourname on Instagram? Is the domain available? How does it look on a business card? These details matter because they affect how easy you are to find and remember.

Social media handles are crucial. If your brand name is available as a handle on Instagram, TikTok, and Twitter, that's gold. If you have to use @yourname123 or @yournameshirts, that's clunky. Ideally, you want consistency across all platforms. This makes your brand look cohesive and makes it easier for people to find you. If your dream domain or social handle isn't available, consider tweaking your name slightly (adding "Co," "Studio," "Shop," etc.) until you find something that works everywhere.

Also think about how your name works offline. Can you print it on hang tags easily? Does it look good in different fonts? Can you create a memorable logo from it? Will people feel comfortable wearing a shirt with your brand name on it? These practical questions matter more than they seem.

Check domain and all major social media platforms first
Aim for consistency across all channels
Make sure it works in multiple fonts and sizes
Test how it looks on product tags and packaging
Verify people feel comfortable wearing your brand name

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