Running ads on Amazon can feel like a puzzle. Between bids, keywords, and performance tracking, it’s easy to get lost in the details. That’s where free PPC tools come in handy. They might not replace a full paid platform, but they give you enough insights to spot problems early, test ideas, and manage campaigns without draining your budget. In this guide, we’ll look at some of the better-known free options out there and what makes each one worth checking out. Think of it as a starting kit for keeping your ads under control without spending a dime.
1. WisePPC
WisePPC provides a toolkit designed to make Amazon PPC management more manageable for sellers. The platform focuses on analytics, campaign tracking, and optimization, with a free access option available during its beta phase. Users can work with filtering, bulk actions, and historical data visualization to understand performance and adjust their ads. Free PPC tools include campaign audits and reporting features that help identify issues like wasted spend or underperforming keywords.
The system also supports long-term data storage, something not available in Amazon’s own interface, which means sellers can look back at campaigns over months or even years. With on-the-spot campaign editing and placement analysis, the platform allows adjustments without switching between multiple dashboards. The idea is to give sellers practical control of their advertising without adding complexity.
Key Highlights:
- Free beta access with Amazon Ads Verified Partner status
- Historical campaign data beyond Amazon’s limits
- Tools for bulk updates, filtering, and placement analysis
- Campaign editing directly within the platform
Services:
- Free PPC campaign audit and reporting tools
- Filtering and bulk actions for ads and keywords
- Historical data visualization and charts
- On-platform editing and bid adjustments
- Placement performance tracking
Contact Information:
- Website: wiseppc.com
- LinkedIn: www.linkedin.com/company/wiseppc
- Facebook: www.facebook.com/people/Wise-PPC/61573154427547
- Instagram: www.instagram.com/wiseppc
2. Helium 10
Helium 10 offers a set of free tools for Amazon sellers, including PPC audits, keyword research, and a Chrome extension. The PPC audit tool evaluates campaigns by using uploaded reports from Seller Central, helping sellers quickly spot problem areas. Their Chrome extension adds extra functions for product research, sales estimation, and competitor tracking, all from within a browser window.
In addition to PPC-specific features, Helium 10’s free tools also cover keyword discovery and anomaly tracking to identify glitches in Amazon rankings. The goal is to give sellers entry-level access to campaign insights without committing to a paid subscription. These tools are frequently used by those who want to test the platform before moving into more advanced paid features.
Key Highlights:
- Free PPC audit for Amazon campaigns
- Chrome extension with product and sales research tools
- Keyword discovery tool available without subscription
- Anomaly tracker for ranking glitches
Services:
- Free PPC audit tool
- Keyword research for Amazon SEO
- Chrome extension for product validation and analysis
- Sales estimator and profitability calculator
- Anomaly tracking for keyword rankings
Contact Information:
- Website: www.helium10.com
- LinkedIn: www.linkedin.com/company/helium10
- Twitter: x.com/H10Software
- Facebook: www.facebook.com/Helium10Software
- Instagram: www.instagram.com/helium10software
3. SellerMate.AI
SellerMate.AI provides automation software for Amazon PPC campaigns. The platform includes a free option for creating and testing automation rules, with features that let users pause ads, adjust bids, or manage keywords based on performance triggers. Campaign rules can be built using metrics like ACoS and CTR, and sellers can preview changes before allowing automatic execution.
The system is built around reducing time spent on manual campaign monitoring. With features like dynamic bidding, dayparting, and inventory-based triggers, SellerMate.AI focuses on keeping ad spend aligned with performance. The free tools give sellers a chance to explore rule creation and see how automation might fit into their workflow before scaling.
Key Highlights:
- Free forever plan with no credit card needed
- Automation rules with preview and manual execution options
- Features include dynamic bidding and keyword harvesting
- Logs for full visibility into automated actions
Services:
- Free PPC automation rule builder
- Dynamic bidding and dayparting controls
- Inventory-based rule triggers
- Negative keyword and placement optimization
- Reporting and competitor ad monitoring
Contact Information:
- Website: www.sellermate.ai
- Address: B003 Amrutha Granduer Rachanahalli lake main road, Bangalore 560077
- Phone: +1 650 507 9337
- E-mail: [email protected]
4. Sellerboard
Sellerboard offers tools to monitor Amazon PPC performance and manage campaigns with both manual and automated options. The platform includes features for profit tracking, keyword harvesting, and bid adjustments. Users can analyze campaigns on different levels, set their own targets for ACoS, and choose between automatic execution or manual approval before applying changes. Free PPC tools are available through a trial that lets sellers test profit dashboards and campaign optimization functions without long-term commitment.
The system is structured to help sellers make adjustments more easily, with recommendations for bid changes and keyword filtering. Keyword harvesting is also supported, making it possible to move well-performing search terms into separate campaigns while filtering out weaker ones. This combination of auditing, automation, and real-time tracking gives sellers basic tools to manage advertising more efficiently.
Key Highlights:
- Free trial with PPC profit dashboards
- Options for both manual and automated bid optimization
- Keyword harvesting and filtering features
- Campaign-level and keyword-level PPC analytics
Services:
- Free PPC audit and performance tracking
- Automated bid optimization based on targets
- Keyword harvesting and negative keyword filtering
- Profit and loss analysis for campaigns
Contact Information:
- Website: sellerboard.com
- E-mail: [email protected]
- Twitter: x.com/sellerboard
- Facebook: www.facebook.com/sellerboard
- Instagram: www.instagram.com/sellerboard.official
5. SellerApp
SellerApp provides a free Amazon PPC audit tool that evaluates campaigns by analyzing search term reports. Sellers can upload a file, enter their target ACoS, and get a breakdown of performance, including keyword efficiency, match types, and wasted ad spend. The tool highlights which keywords convert well and which ones drain the budget without results.
In addition to the audit, SellerApp also gives insights into revenue sources and campaign-level breakdowns. The platform’s free PPC audit tool is positioned as a starting point for optimizing campaigns, with suggestions for improving ad efficiency. It is one of several free tools offered alongside keyword research and product calculators.
Key Highlights:
- Free PPC audit tool for Amazon campaigns
- Campaign breakdown by keywords and match types
- Identification of wasted ad spend and non-performing keywords
- Simple upload and analysis process
Services:
- Free Amazon PPC audit
- Campaign and keyword performance reports
- ACoS analysis against targets
- Suggestions for ad optimization
Contact Information:
- Website: www.sellerapp.com
- Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
- Phone: +1-256-363-0567
- E-mail: [email protected]
- LinkedIn: www.linkedin.com/company/sellerapp
- Twitter: x.com/SellerApp_Inc
- Facebook: www.facebook.com/sellerapp
- Instagram: www.instagram.com/sellerapp_insta
6. Trellis
Trellis offers a collection of free Amazon tools that include PPC-focused calculators and keyword discovery features. The platform provides a free ACoS calculator where sellers can enter their metrics to determine break-even and target ad costs. A keyword discovery tool is also available, which generates keyword reports specifically for Amazon PPC campaigns.
Other free resources include competitor PPC benchmarking and product sales estimators, giving sellers a basic overview of how their ads compare in the market. These tools are designed to help with campaign planning, checking profitability, and identifying stronger keyword opportunities without cost.
Key Highlights:
- Free ACoS calculator for PPC profitability
- Keyword discovery tool for PPC campaigns
- Competitor PPC analysis features
- Free product sales estimator
Services:
- Free PPC ACoS calculator
- Keyword research tool for Amazon campaigns
- Competitor ad benchmarking
- Listing and product analysis tools
Contact Information:
- Website: gotrellis.com
- Address: 515 Legget Drive, Suite 900, Ottawa, ON, K2K 3G4
- E-mail: [email protected]
- LinkedIn: www.linkedin.com/company/gotrellis
- Twitter: x.com/Go_Trellis
- Facebook: www.facebook.com/GoTrellis
- Instagram: www.instagram.com/go.trellis
7. m19
m19 develops software that focuses on Amazon PPC management with automation and analytics at the center. The platform provides a set of free PPC tools that allow sellers to test features such as keyword tracking, ACoS management, and campaign audits before moving into deeper paid functions. The system uses machine learning to predict conversions, adjust bids in real time, and suggest new keyword opportunities.
The service is designed to reduce the time spent on manual campaign monitoring and give sellers better control over ad costs. With functions like autopilot for fully automated campaigns and keyword exploration for identifying ranking opportunities, the free tools let sellers see how automation can improve day-to-day ad management.
Key Highlights:
- Free PPC tools for campaign audits and keyword analysis
- Autopilot mode for automated campaign management
- Real-time bid adjustments using AI
- Keyword tracking and ACoS calculation features
Services:
- Free Amazon PPC tools for audits and optimization
- Bid automation and adjustment options
- Keyword tracking and ranking discovery
- Campaign monitoring and reporting
Contact Information:
- Website: www.m19.com
- LinkedIn: www.linkedin.com/company/m19-ai
- Facebook: www.facebook.com/people/M19/100057419710731
8. SmartScout
SmartScout provides marketplace intelligence tools for Amazon sellers and agencies. The platform connects data from brands, categories, products, keywords, and ads into one system, making it easier to analyze trends and track performance. Among the free Amazon PPC tools available are features like Ad Spy and keyword tracking, which help sellers evaluate ad strategies and identify opportunities to improve visibility. The free Chrome extension also allows sellers to check profitability, eligibility, and sales history directly in the browser.
SmartScout’s free tools are designed to help with campaign research and PPC adjustments. Sellers can run quick checks on competitors, evaluate keyword overlaps, and monitor which brands dominate search terms. This gives users a way to test insights and refine advertising decisions without upfront cost.
Key Highlights:
- Free PPC tools including Ad Spy and keyword analysis
- Chrome extension with sales history and profitability insights
- Marketplace data for categories, brands, and sellers
- Tools to track brand visibility and ad strategies
Services:
- Free Amazon PPC analysis tools
- Keyword tracking and discovery
- Competitive ad monitoring with Ad Spy
- Sales estimators and product research features
Contact Information:
- Website: www.smartscout.com
- LinkedIn: www.linkedin.com/company/smartscoutcom
- Facebook: www.facebook.com/smartscout.pro
9. SellerMetrics
SellerMetrics is an Amazon-focused agency that combines managed services with in-house PPC software. The company provides free PPC audits, allowing sellers to review ad campaigns and identify issues with ACoS, keywords, and account structure. The audits are used as a starting point for further optimization and are part of the company’s consulting services.
In addition to the audits, SellerMetrics offers campaign management, listing optimization, and reporting tools. The platform’s own bid-optimization software supports data-driven decision making for Amazon ads. Free PPC audits make it possible for sellers to test the service before deciding on deeper management solutions.
Key Highlights:
- Free Amazon PPC audit available
- Proprietary bid-optimization software
- Services built by former Amazon sellers
- Consulting and account management for brands
Services:
- Free PPC audits for ad campaigns
- Amazon PPC management services
- Account and vendor central management
- Listing optimization and SEO support
Contact Information:
- Website: sellermetrics.app
- Address: 539 W. Commerce St #1859, Dallas, TX 75208, US
- Phone: 1-786-265-0858
- E-mail: [email protected]
- LinkedIn: www.linkedin.com/company/sellermetrics
- Twitter: x.com/sellermetrics1
- Facebook: www.facebook.com/SellerMetricsApp
- Instagram: www.instagram.com/seller_metrics
10. BidX
BidX provides an advertising platform that automates campaign management for Amazon and Walmart sellers. One of the free services offered is an Amazon ads campaign audit, which reviews account performance, benchmarks against competitors, and suggests improvements. This tool gives sellers an overview of their current PPC setup and helps identify areas where budget or targeting could be adjusted.
The platform includes broader features like automated campaign creation, bid optimization, and analytics. Free audits provide sellers with a first look into how campaigns perform and what strategies could help improve return on ad spend. This makes it useful for those exploring automation before committing to a subscription.
Key Highlights:
- Free Amazon PPC campaign audit
- Automated ad management and optimization
- Partnered with Amazon Advanced and Walmart Connect
- Options for both self-service and managed approaches
Services:
- Free Amazon PPC campaign audit
- Automated campaign creation and bidding
- Ad performance reporting and insights
- Support for display, video, and search ads
Contact Information:
- Website: www.bidx.io
- Phone: +49 (0) 6151 152 40 60
- E-mail: [email protected]
- LinkedIn: www.linkedin.com/company/getbidx
- Twitter: x.com/getBidX
- Facebook: www.facebook.com/getBidX
- Instagram: www.instagram.com/getbidx
Conclusion
Wrapping things up, free Amazon PPC tools won’t replace a full advertising suite, but they’re a solid way to get started or fill gaps without extra cost. Some help you run quick audits, others highlight wasted spend, and a few give you a taste of automation or keyword insights. The point is, you don’t need to spend big right away just to understand where your ads are working and where they’re not.
For most sellers, these tools act like a low-risk test drive. You can learn how your campaigns behave, catch issues before they get expensive, and figure out if a more advanced solution is worth paying for later. Think of them as a stepping stone: small but useful, and often enough to keep your ads moving in the right direction.