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Issue 6

Harvey Nichols Dubai: The New You SS24 Collection

Alex
June 26, 2026

As the new year arrived, Harvey Nichols Dubai unveiled The New You campaign — a celebration of fresh beginnings, bold choices, and brave styles. Curated to empower New Year’s resolutions, the Spring Summer 2024 collection brought together coveted womenswear, menswear, and kidswear labels alongside standout accessories and essential beauty. The season’s central thesis: every fashion choice is a statement of self-expression and confidence.

Sunshine yellow dominates one mood of the season. For women, elegance meets casual chic in a Toteme dress paired with Oscar De La Renta earrings, carried with a L’alingi bag and a Rabanne necklace. For men, a cardigan from The Elder Statesman and a Lanvin shirt combine comfort with panache — Acne Studios shorts, JW Anderson shoes, and a Mikia necklace complete the balance between laid-back and refined.

Liquid gold demands full commitment: a Ganni golden T-shirt and matching skirt, grounded by Sonora boots, with a Boyy bag as the glistening companion. Tennis core arrives as the fusion of design and sportswear heritage — a Ruslan Baginskiy hat, a Casablanca jacket and skirt ensemble, a Matteau shirt. The red trend continues from the previous season: a Shona Joy crimson shirt and pants, Studio Amelia red shoes, a Ruslan Baginskiy hat, a Holzweiler bag.

Blues span the full spectrum from serene light shades to vibrant cobalt. Pastels for the season — bright oranges, light blue, muted pink, dusty green — offer both base tones and accent colours, with Amouage fragrances curated to match the palette. Peach Fuzz, the Pantone Colour of the Year, brings Sisley Phyto-Blush Twist, Dolce and Gabbana Spring Peony Sheerlips, and Tom Ford Bitter Peach All-Over Body Spray into conversation with the season’s clothing.

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