At the heart of concierge services lies a world where luxury and privilege are not just concepts but everyday realities. Premium Dubai caters to those in search of a seamless experience in the city, managing travel logistics, accommodation, restaurant reservations, and access to exclusive events — from high-profile parties to luxury transportation by yacht, helicopter, or sports car. The core offering is a club card, a bespoke subscription ranging from a week to a year and priced between $500 and $20,000, providing cardholders with a personal assistant available around the clock.
Five hotels define the current pinnacle of Dubai luxury. One and Only One Za’abeel, crafted by architects at Nikken Sekkei, redefines the city skyline with an innovative dual-tower design in the elite Za’abeel neighbourhood. The UAE’s longest infinity pool, six Michelin-starred chefs across eleven dining concepts, and a Longevity Hub for personalised wellness programmes make it a destination in itself.
Jumeirah Marsa Al Arab, designed by Shaun Killa — known for the Museum of the Future and Burj Al Arab — is set to open in Q4 2024 along Jumeirah Beach Road. Its accommodations feature expansive terraces merging indoors with outdoors, with views of the iconic Burj Al Arab silhouette. The design incorporates eco-friendly features including balconies as shading devices to reduce energy consumption.
Mandarin Oriental Jumeira, Dubai is celebrating its fifth anniversary in partnership with Garrard — the world’s oldest jeweller — with an exclusive fan-shaped sapphire and diamond pendant offered to guests booking the Perfect Fifth suite package, and the Noor Lounge transformed into the Garrard Lounge. Atlantis The Royal, ranked 44th in The World’s 50 Best Hotels 2023 — the first time a Dubai hotel appeared on this inaugural list — features 795 rooms, suites, and penthouses, many with private infinity pools. Bulgari Resort and Residences Dubai occupies Jumeirah Bay Island, shaped like a seahorse and linked to the coast by a 300-metre bridge, with 101 rooms and suites, 20 Bulgari villas with pools, and the world’s first Bulgari Yacht Club.