In an era marked by uncertainty and rapid change, the pursuit of beauty remains a timeless endeavour that unites people across cultures and continents. Jean-Marc Weiser, a key figure in the leadership of La Biosthétique, shares his insights on the enduring importance of beauty, the brand’s rich heritage, and its ambitious plans for the Arab world.
Lara Palmer: What does beauty mean to you in today’s world?
Jean-Marc Weiser: In my view, beauty is more than just an aesthetic concept; it represents a certain atmosphere and lifestyle. Especially in these uncertain times, people are seeking beauty more than ever. At La Biosthétique, our mission is to help people feel more attractive, vibrant, and confident. We’ve been dedicated to this cause since our founding in Paris in the 1950s.
L.P.: Your brand was born in the heart of Europe but speaks a universal language of refinement. How do you blend your European heritage with a more globalised aesthetic? J-M. W.: I believe there are no frontiers when it comes to the desire for beauty. Even in the 1960s and 70s, our founder was distributing products in America under the La Biosthétique Paris, London, New York banner. Today, we maintain our Parisian roots through our headquarters near the Place de l’Étoile.
L.P.: How would you describe the woman who chooses La Biosthétique? J-M. W.: She is someone who seeks both inner and outer well-being, values top-quality products, and appreciates the Parisian image of luxury.
L.P.: Why do you feel now is the right time to enter the Arab market? J-M. W.: The Arab market is growing, and we see a strong focus on personal care and beauty among both women and men. The development of high-end hairdressing salons in recent years has also created an ideal environment for a brand like ours, which relies on skilled professionals to deliver top-notch services.
L.P.: Do you foresee creating products or rituals specifically inspired by Eastern traditions? J-M. W.: Absolutely. We are very open to incorporating influences from different cultures, as we have done with Asian-inspired rituals like the hair spa. Pampering our clientele with luxurious treatments is becoming increasingly important.
L.P.: If you could leave one message for the next generation about being a beautiful person, what would it be? J-M. W.: Live and love beauty, both inside and out. Love yourself and treat others as you wish to be treated. Embrace the power of beauty to enrich your life and the lives of those around you.