The lotus has meant something to De Beers Jewellers since the beginning. A symbol of purity and eternity — the same qualities that define a diamond — it runs through the house’s history like a golden thread. The Enchanted Lotus High Jewellery collection brings that symbolism to its most spectacular expression.
The earrings present the lotus twice over: once on the stud, once on the drop, with round and pear-shaped diamonds arranged to suggest petals catching light from every angle. The ring is a blooming flower — petals spreading outward from the centre in round brilliants surrounded by pear shapes, the geometry of nature translated into stone. What elevates this collection technically is the attachment method.
De Beers Jewellers developed a technique that uses less metal, allowing each gem to sit higher and catch more light — a lifted quality that increases brilliance without sacrificing structure. De Beers operates 31 stores globally and ships to 15 markets. Every diamond in every piece is natural, untreated, conflict-free, and responsibly sourced.
The house’s sustainability commitment focuses on four areas: supporting women and girls, protecting natural environments, partnering with communities, and leading ethical industry practice. For De Beers, a diamond is never simply a stone. It is a lifetime discovery — one the house guides each client toward individually.