Moving to Dubai as an established entrepreneur and launching a new business in a new country is like solving a Rubik’s cube — each piece matters, and putting it all together requires a very particular kind of patience. Olga Pavlova has done exactly that, and her real estate brand, Pavlova.Estate, is the result. Her career began in law, moved through IT sales in the European market, and then pivoted to something she had long been drawn to: real estate.
The foundation came partly from an unexpected place. A friend informed her that the rights to the Rubik’s cube brand belonged to an English company — and that the license for Russia and the CIS was available. They acquired it, built a monopoly position in licensed retro plastic puzzles in Russia from 2007, and in doing so learned something fundamental about business: personal relationships come before everything.
From a Rubik’s cube to Dubai real estate might seem like a long journey, but the underlying skills — building trust, understanding people, attending to detail — translate directly. In Dubai, Pavlova focuses primarily on private residential clients who need more than a property: they need a consultant who understands their life, their children’s schooling requirements, their insurance needs, their preference between a Michelin-starred restaurant and a very good hamburger. The process of selecting a real estate agent in Dubai, she observes, resembles a business-dating format.
It is an exploration of preferences, and finding the right alignment matters more than the immediate transaction. A client looking for a 150,000-dollar apartment may find a high-calibre professional overqualified — and feel it. Authenticity is the cornerstone of success. Showcasing one’s genuine character attracts the clients who value exactly that.