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Issue 4

Reboot in RSC Style: Russian Social Club Dubai

Alex
June 23, 2026

Resetting to zero in a new country is a strange experience. You have professional confidence, business momentum, a clear sense of who you are. What you do not have is the casual infrastructure of daily life: the friends you drink coffee with, the colleagues you think out loud with, the people who knew you before your current success and will say so.

This is the gap that Natalya Konyakhina, Anait Toniyants, and Guzal Ergasheva set out to fill when they founded the Russian Social Club in Dubai in 2018. Starting from Natalya’s earlier literature club — which had attracted more than two hundred women from the Russian-speaking diaspora — they built something more ambitious: a private social club for successful women from across the former Soviet space, offering a consistent programme of events in psychology, finance, art, fashion, and wellbeing. Today RSC has more than 500 members across Russia, Ukraine, Uzbekistan, Kazakhstan, the Baltic states, Azerbaijan, Armenia, Belarus, and other countries.

The community is deliberately not defined by numbers. The quality of the environment matters more than the size of the network. Natalya: The real delight lies in the success of every woman who has become part of the RSC.

We are proud of every person and every story. Anait: We wanted a community that embodied modernity, innovation, and genuine mutual understanding. Guzal: Years of work as a team have allowed RSC to achieve real results — we have launched successful projects, developed collaborations, and created a place where women find support, develop their talents, and make their dreams real. The club’s mission is specific: to unite people who are close in spirit and create a warm environment away from home, for those who moved countries and discovered, perhaps for the first time, how much the small rituals of daily connection actually matter.

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