Outward glamour often masks inner emptiness, making those who can fill a space with genuine comfort and warmth all the more valuable. Hayk Mkrtchyan, founder of Renovertex, one of Dubai’s leading luxury renovation and construction firms, offers his candid account of creating real homes. When life brings you to Dubai, you quickly grasp a curious paradox: in this showcase city where everything appears gleaming and flawless, property — particularly new developments — often disappoints.
This gap between grand promises and reality became the catalyst for launching Renovertex two years ago. Our clientele initially formed around Dubai’s Russian-speaking community. These people were accustomed to homes that were both beautiful and comfortable, where materials and workmanship matched the advertised standard.
When they arrive in Dubai and collect the keys to their new flats, disappointment frequently follows. We offer them quality renovations that transform bland, characterless spaces into distinctive homes. Renovertex goes beyond conventional renovation work.
We’re currently obtaining a G Plus 4 licence, which will enable us to construct buildings, specifically exclusive villas. Property flipping forms another branch of our business. We help investors identify promising opportunities in the secondary market, undertake quality renovations, and sell for at least thirty-five per cent profit.
In certain cases, we’ve managed to double the value. The secret to such consistent quality lies in our people. Our team comprises Central Asian specialists with ten to twenty years’ experience.
We deliberately avoid hiring workers from other regions, despite the cheaper labour costs. Quality and company reputation matter more. Another distinctive feature is our embrace of modern technology.
Together with partners, we’re developing an AI-powered programme enabling clients to visualise their future interior through VR headsets. Client tastes in Dubai are gradually evolving. Whilst opulent styles with abundant gold once prevailed, especially among locals, contemporary minimalism or loft styles increasingly appeal.
Some wealthy Arab families even create two homes on one property: one in traditional luxurious style for entertaining, another in modern understated design for themselves. I believe the crucial element in our field is building fundamental trust rather than pursuing immediate profit.